| Demand (Residential Construction and Leasing Markets) |
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Note: Excerpted from the National Census from Ministry of Public Management, Home
Affairs, Posts and Telecommunications for fiscal 2003 and the Number of Households
and Future Estimates of fiscal 2005 from the Institute of Population Problems.
Anticipated emergence of gigantic silver business
market based on estimated figures for future number
of households by age group
The graph shown above is made up of data at the upper right
and an estimation for the future number of general
households by family category, as viewed in terms of age
group. The so-called silver population, comprised of people
aged 65 and over, will exceed the 30% share of the makeup
in 2010 and their share of the makeup will reach 37.1% by
2025. This means that a gigantic silver business market,
comprised of one out of every three households, will emerge.
In terms of single person households categorized by
age group, the silver population base emerges
together with the under 35s as the target populations
for our core business
Furthermore, the graph, shown above, represents data
prepared by categorizing the extracted information regarding
single person households obtained from the estimation for
the future number of general households by family category,
shown on page 19, by age group. Targets comprised of the
under 35 population base of corporate users and the silver
business market, comprised of persons 65 and over, for
whom there are increasing needs in terms of hobby and
nursing care, are emerging.
Our share in the market of the single person households for
under 35s was 2.7% in 2000, although it reached a level of
6.5% in 2005.
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